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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
The Importance of Clean Data

The Importance of Clean Data

Apr 13, 2018

Clean data is critical for data analysis and data mining activities. Organizations of all sizes often struggle with the ability to get and maintain clean data. To better understand how you can make sure your data becomes and stays clean, we will first discuss what ‘clean’ data really means. What is ‘Clean’ Data? If you have clean data, it means that the data currently stored...

Catalog Marketing – using merge/purge to fine-tune your strategy

Catalog Marketing – using merge/purge to fine-tune your strategy

Jul 23, 2016

Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy List priorities — it’s very important to set priorities for all the lists going...

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Recent posts:

  • Will Direct Mail Postage Rates Increase Again?
  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
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Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Planning Client: Carushka
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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
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