• Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us
USPS 2021 Postage Rates

USPS 2021 Postage Rates

Oct 13, 2020

The US Postal Service filed notice with the PRC last Friday to increase postage rates effective January 24, 2021. Although the overall proposed postage rate increase for Marketing Mail is 1.51%, the increase varies by classification, with Parcels taking the biggest hit: Product% ChangeLetters0.771%Flats3.553%Parcels16.791%High density / saturation letters2.373%High density / saturation flats and parcels0.989%Carrier route3.529%Every Door Direct Mail0.524%Overall increase1.509% Postage for the Letters classification will...

What Response Rate Do I Need to Break Even?

What Response Rate Do I Need to Break Even?

Apr 3, 2020

Last month I wrote a post about how to calculate breakeven for direct mail campaigns. A blog reader requested a formula that calculates the response rate needed to break even. To determine the breakeven response rate, you need to know what kind of average order (AOV) your campaign will generate. Let’s look at three different AOV examples and see how AOV impacts the breakeven response...

How to Calculate Breakeven on Direct Mail Campaigns

How to Calculate Breakeven on Direct Mail Campaigns

Mar 3, 2020

Calculating direct mail breakeven is critical because it’s a key metric when planning the circulation of a successful direct mail campaign. Start by using estimated costs to determine your initial campaign breakeven.  Then create a preliminary circulation plan based on the projected revenue of each list segment. An increase in print quantity has the potential to lower your campaign breakeven. On the flip side, a...

6 Tips for Lowering Your Direct Mail Costs

6 Tips for Lowering Your Direct Mail Costs

Jan 29, 2020

The direct mail industry has faced massive postage rate increases over the years and many digital brands that are new to direct mail don’t realize that postage often exceeds the print costs, especially if they’re mailing postcards, trifolds, or catalogs with small page counts. As a direct mail consultant, I help clients plan and execute their direct mail campaigns. Part of the strategic circulation planning...

Marketing Mail Postage Rates 2020

Marketing Mail Postage Rates 2020

Dec 18, 2019

The postage rates for Marketing Mail, Periodicals, and other products will increase on January 26, 2020. Catalogs and direct mail postcards are typically mailed in the Marketing Mail class. Below is a PDF that summarizes the key changes to the USPS rates among the various mail classes. There are 5 pages in USPS document. Mouse over the text in the blue banner at the bottom...

Make Direct Mail Your New BFF

Make Direct Mail Your New BFF

Nov 15, 2019

Facebook celebrated its 15th birthday back in February of 2019, and the social media platform is still going strong. Even after a decade and a half, Facebook continues to be a go-to tool when it comes to communication, collaboration, information, and even just plain old enjoyment. But, things are starting to shift. In fact, many businesses are turning their attention away from Facebook and social media...

Direct Marketing Tactics for DTC Brands

Direct Marketing Tactics for DTC Brands

Oct 10, 2019

Study after study has demonstrated that customers love getting catalogs in the mail – especially younger customers. This may because we are already bombarded with digital information, so having a catalog to flip through feels novel and engaging. It may also be simply because direct mail items stand out.   So how do you ensure that your catalog makes an impact?   Tell a story  Several famous...

Case Study: Improving Customer Experience Through Returns

Case Study: Improving Customer Experience Through Returns

Aug 21, 2019

One simple change in the return process of Terry Bicycles, an athletic apparel and parts brand, ensured improved customer experience and guaranteed future purchases. Executive summary The on-demand shopping model is changing customer purchase behavior rapidly. Customers expect a quicker turnaround and a more streamlined response when it comes to all aspects of their interaction with the business — including returns.  By re-thinking and then re-designing...

5 Signs Your Brand Might Need a Catalog Audit

5 Signs Your Brand Might Need a Catalog Audit

Jun 18, 2019

Paying for catalog consulting services isn’t merely an expense, it’s an investment. Many brands invest hours designing and creating a great catalog and yet they don’t think to invest the time to craft a strategic catalog circulation plan or segment the list to track results. Instead, the mailing list pull is outsourced to the brand’s IT department, which guesses what parameters to use and then...

Print Marketing Campaigns – Glossier

Print Marketing Campaigns – Glossier

Apr 30, 2019

Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed “digital native”. We examined how Casper scored big victories with their print media campaigns, embracing the “tangibility effect”, giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects’ minds....

  • 1
  • 2
  • …
  • 4
  • 5
Sign up today for our latest news and catalog insights
Loading

Previous Posts

Tag Cloud

#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Marketing Marketing Mail Match Matchback measure Merge-Purge merge/purge metrics new customer Postage postage rates print prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS

Recent Tweets

  • Three Pandemic-Born Customer Experience Trends That Are Here to Stay - Chief Marketer  http://t.co/BBZUd5om0z 
  • 3 days ago
  • FreshDirect CMO Talks 'Fast and Furious' Online Growth  http://t.co/1Mci21hfXe 
  • 5 days ago
  • USPS Suffered Most in Holiday Package Deluge  http://t.co/A89Fjol32j 
  • 2 weeks ago
  • Ikea to Discontinue its Print Catalog  http://t.co/WHL1ju0riR 
  • 2 months ago

Follow @TanyaHansel

Find us on

Recent Tweets

  • Ikea to Discontinue its Print Catalog  http://t.co/WHL1ju0riR 
  • 2 months ago
  • FedEx to acquire ShopRunner  http://t.co/p5FyCgIlXP  via  @RetailDive 
  • 2 months ago

Follow @TanyaHansel

READ OUR BLOG

Recent posts:

  • USPS 2021 Postage Rates
  • What Response Rate Do I Need to Break Even?
  • How to Calculate Breakeven on Direct Mail Campaigns
  • 6 Tips for Lowering Your Direct Mail Costs
  • Marketing Mail Postage Rates 2020
  • Make Direct Mail Your New BFF

Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

Contact Info

  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
  • (512) 288-2742
  • info@catalogconsulting.com
  • https://www.catalogconsulting.com

Twitter & LinkedIn

© 2021 — HGM Catalog Consulting, a division of Hansel Group Marketing Inc.