Catalog News! Proposed 2019 USPS Marketing Mail Promotions

Planning your 2019 catalog circulation plan and creative?  Make sure you check out the following promotions.

The USPS filed its 2019 Mailing Promotions with the Postal Regulatory Commission (PRC) on October 10, 2018 and is awaiting approval. We do not expect any major issues with the approval as many of the promotions have been offered for several years in a row.

• Tactile, Sensory and Interactive Mailpiece Engagement Promotion
  • register 12/15/18 to 7/31/19
  • promotion period is 2/1/19 to 7/31/19
  • eligible classes are marketing mail letters and marketing mail flats (catalogs, postcards, etc.)
  • 2% discount off postage (on statement line level)
• Emerging and Advanced Technology Promotion
  • register 1/15/19 to 8/31/19
  • promotion period is 3/1/19 to 8/31/19
  • eligible classes are 1st class mail and marketing mail
  • 2% discount off postage (on statement line level)
• Earned Value Reply Mail Promotion
  • register 2/15/19 to 3/31/19
  • promotion period is 4/1/19 to 6/30/19
  • eligible mail pieces are BRM, CRM, and Share Mail
  • Credit (earned value credit is subtracted from “total postage all parts”)
• Personalized Color Transpromo Promotion
  • register 5/15/19 to 12/31/19
  • promotion period is 7/1/19 to 12/31/19
  • eligible class is st class mail only (no FCM)
  • 2% discount off postage (on statement line level)
• Mobile Shopping Promotion
  • register 6/15/19 to 12/31/19
  • promotion period is 8/1/19 to 12/31/19
  • eligible classes are marketing mail letters and marketing mail flats (catalogs, postcards, etc.)
  • 2% discount off postage (on statement line level)
• Informed Delivery Promotion
  • register 7/15/19 to 11/30/19
  • promotion period is 9/1/19 to 11/30/19
  • eligible classes are 1st class mail, marketing mail letters and marketing mail flats
  • 2% discount off postage (on statement line level)

Need help planning your circulation strategy and executing your direct mail campaigns?

We work with both catalogers and digital brands to create and implement integrated circulation plans for catalogs, postcards, and other print formats.

Whether you’re looking to drive traffic to your web site or retail store, or acquire new customers via print catalogs, we can help you optimize your marketing dollars and avoid costly mistakes.

Contact us today if you need assistance with your direct mail program.