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HGM Catalog ConsultingHGM Catalog Consulting
  • Home
  • About
    • About HGM Catalog Consulting
  • Services
    • Catalog Strategy
    • Circulation Planning
    • Custom Marketing Solutions
  • Marketing Tools
    • Catalog Breakeven Calculator
  • Testimonials
  • Blog
  • Contact Us

About Sharon M.

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Sharon M. has contributed 4 entries to our website, so far.

Subscription Boxes Deliver Loyalty

Subscription Boxes Deliver Loyalty

Nov 21, 2017

During the past few years, e-commerce marketers have been innovating by creating subscription boxes. Birchbox was an early success story (2010) in the beauty products category. Its two founders agreed that shopping for beauty products “was frustrating, inefficient, and confusing.” There were too many options and that did not encourage trial. There was no way to try products online without spending a lot of time...

Competing with Amazon

Competing with Amazon

Oct 16, 2017

A popular discussion these days is how to compete with Amazon.  Mega retailers with physical stores and/or well-designed ecommerce platforms often hold the best cards when working with their suppliers. Strong merchants in their own right, including leading apparel brands, often need mass merchants like Walmart and Amazon, to boost the volume sales and distribution of their products. In August, Amazon announced that its Marketplace...

What does a Catalog Circulation Consultant Do?

What does a Catalog Circulation Consultant Do?

Sep 25, 2017

Unlike corporate marketers, catalog circulation consultants get to work on a number of catalog brands in a variety of industries and merchandise categories. Catalog consultants have many advantages, including getting to observe all types of activity, tests, and innovations across a variety of catalog titles. Catalog circulation management consultants can do many things to support the catalog team. Here are the top activities that they...

Marketing Trends We’re Watching

Marketing Trends We’re Watching

May 8, 2017

There’s a marketing trend underway that’s worth watching and trying if you’re looking to grow brand awareness and acquire new customers. It’s called micro influencer marketing. It can provide a new and valuable source for customer acquisition. Micro influencer marketing represents a way to work with small, but more authentic, influencers.  Even Amazon.com just started a beta program recruiting them, according to TechCrunch. Read more....

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  • 2 months ago
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  • 2 months ago

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Client Catalog Portfolio

Catalog Consulting: Vitabath
Catalog Consulting: Vintrust
Catalog Consulting: Raider Image
Catalog Consulting: Mrs John L Strong
Our Custom Marketing Solutions Client: Olive Press
Our Circulation Management Client: McNichols
Our Catalog Data Analytics Client: Gymnastic Solutions
Our Data Hygiene and Merge/Purge Services Client: Golfsmith
Our Direct Mail Client: Gallery Leather
Our Catalog Strategy Client: Designs For Dance
Catalog Consulting: Creative Communications
Our Catalog Marketing Client: Dancewear Solutions
Our Catalog Marketing Consulting Client: Cotopaxi
Our Catalog Data Analytics Client: Claire Burke
Our Catalog Planning Client: Carushka

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  • HGM Catalog Consulting, a division of Hansel Group Marketing Inc.
  • Located in Austin, Texas
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