Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed "digital native". We examined how Casper scored big victories with their print media campaigns, embracing the "tangibility effect", giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects' minds....
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#Adblock Attribution campaign case study catalog catalog in-home catalog mail date catalog mailing catalog mailing strategy catalog order curve catalog prospecting catalog version circulation plan co-op customer acquisition customer metrics data digital acquisition direct mail email Holdout incremental sales Key Codes Logic Marketing Match Matchback measure Merge-Purge merge/purge metrics new customer print print campaign prospect prospect catalog retarget retention RFM segment Segmentation strategy test triggered postcard USPS
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