Facebook celebrated its 15th birthday back in February of 2019, and the social media platform is still going strong. Even after a decade and a half, Facebook continues to be a go-to tool when it comes to communication, collaboration, information, and even just plain old enjoyment. But, things are starting to shift. In fact, many businesses are turning their attention away from Facebook and social media...
Earlier this month we brought you a direct mail case study of Casper, the successful mattress brand and self confessed "digital native". We examined how Casper scored big victories with their print media campaigns, embracing the "tangibility effect", giving customers something to pick up, hold, and keep. By adopting this approach, Casper put their brand, and their products, at the forefront of their prospects' minds....
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