What is a Catalog Circulation Plan? In a nutshell, a catalog circulation plan is a blueprint for your catalog mailings. Driven by your data and a clear understanding of past catalog results, it’s a plan that addresses who you should mail, how frequently you should mail, how many catalogs you should print and how to accurately track results, so you can design and refine catalog circulation...
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- 4 trends impacting retail marketing strategies http://t.co/9S4oD35uN1 via @RetailDive #catalog #print #direct 1 week ago
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