Catalog Marketing, Database Segmentation, Acquisition, Customer Contact Strategy, Circulation Planning

“I renewed Tanya’s contract right away; she more than paid for herself in the first few months of consulting with us! Tanya is a seasoned and thorough, strategic direct marketing expert who is conscientious, hard working and highly detail oriented. Tanya is also a wonderful educator, willing to explain each “best practice” step she makes to achieve measurable results.”

“Tanya is a true professional, extremely knowledgeable about database management and analyzing results. She is able to provide data and consultation to improve the direct marketing strategies of her customers to allow their direct mail to work smarter and reduce costs. She is extremely organized and has the ability to communicate with all layers of the direct mail chain. A proven professional, I have recommended her to several of my catalog clients.”

“Tanya is a true expert in all aspects of direct mail business from data hygiene to mail list segmentation, modeling, and post campaign measurement and analysis. Equipped with this well-rounded back ground and business acumen, Tanya can quickly uncover hidden opportunities for clients and translate overall long-term marketing strategy into annual and quarterly plans with agreed upon key performance indicators (e.g., revenue, ROI).  Tanya has excellent work ethics, she always puts herself in client’s shoes. She makes actionable recommendations around continuous development of marketing campaigns to both increase retention rate and to acquire new customers in a cost effective way. Tanya is a great asset for any clients who wanted to improve ROI of the direct mail business.”

“Tanya has been a huge asset to Golfsmith providing outsourced management of our direct marketing efforts. She has handled everything from modeling/planning and list management to third party management, program execution and post-campaign analysis. Her experience in multi-channel marketing and specifically in direct marketing is fantastic. She is professional, experienced and collaborative in everything she does!”

“Hansel Group Marketing’s catalog expertise played a key role in the Raider Image catalog mailings. Tanya’s strategic ideas, circulation tactics, and meticulous planning led to an effortless catalog launch and enabled us to maintain focus on our online operations during a very busy period of the year.”

“I hired Tanya to assist us in starting up a direct mail channel for two national brands, Claire Burke and Vitabath. She has been an outstanding contributor to our success. Tanya is very good at working behind the scenes to make sure all details are handled. She very rapidly gains a grasp of our strategic objectives and is always looking for opportunities we can use to reach our goals more quickly and more efficiently. She is highly organized, efficient, and insightful — we wouldn’t have gotten this far without her! I would highly recommend her for anyone looking to optimize or begin a multichannel marketing program.”

“It is with enthusiasm that I recommend Tanya. Even though she is an outside consultant, she operates like an integral part of our company, providing consistent, frequent communication and updates. She is accessible whenever we need her and the level of detail and organization that she puts into her work is impressive.”

“We highly recommend Tanya to any firm seeking a capable, experienced and conscientious Catalog/Direct Mail consultant. With her pre and post analytic skills she offered up the perspective we needed to proceed confidently with strategic decisions. We engaged Tanya for B2B and consumer direct campaigns and found her equally knowledgeable and adept in both arenas.”

“Tanya is an efficient and extremely knowledgable Catalog and Database Consultant who is very flexible and works with specific needs of the company. She really knows her way around Access database and went that extra mile to help me get specific analytics I needed. I felt like I was in the hands of an expert and could rely on her knowledge, she presented us with information we weren’t aware we needed to know.”

“We have worked with Tanya on various direct mail cataloging campaigns. Tanya is amazing. I was seeking a turn-key consulting solution that would help us scale our consumer catalog efforts. Tanya has been critical to our success in developing our cataloging program, helping every step of the way with strategy, best practices, and costing efficiencies. She is a total pro, very detailed oriented, and really feels like a member of the team.”