Catalog Marketing, Customer Growth Strategies, New Launches, Circulation Planning
Thinking about starting a catalog channel? Need help diagnosing an existing direct mail business? Whether you’re wondering how to conduct a hold-out test or make the switch to a lower page count, come talk to us about catalog consulting solutions. We work with B2B and B2C clients to solve their challenges and provide assistance and solutions in the following areas:
- Develop integrated contact strategy across all channels
- Problem diagnosis and correction plan
- Assess current mailing approach and identify trends and opportunities
- One -year and five-year financial feasibility plans for new catalog businesses
- Catalog due diligence for mergers and acquisitions
- Develop hold-out tests to determine % of sales attributed to direct mail
- Create custom circulation strategies for marginal customers
- Catalog acquisition, retention, and reactivation strategies
About HGM Catalog Consulting
HGM Catalog Consulting is the catalog consulting services division of Hansel Group Marketing Inc. (www.hanselgroup.com). We help B2C and B2B companies leverage catalogs and other direct mail to drive traffic, generate sales, or acquire new customers, as part of an overall customer contact strategy. Clients appreciate our honest and unbiased feedback, excellent customer service, outstanding attention to detail, and competitive rates.
“I renewed Tanya’s contract right away; she more than paid for herself in the first few months of consulting with us! Tanya is a seasoned and thorough, strategic direct marketing expert who is conscientious, hard working and highly detail oriented. Tanya is also a wonderful educator, willing to explain each “best practice” step she makes to achieve measurable results.”
“Tanya is a true professional, extremely knowledgeable about database management and analyzing results. She is able to provide data and consultation to improve the direct marketing strategies of her customers to allow their direct mail to work smarter and reduce costs. She is extremely organized and has the ability to communicate with all layers of the direct mail chain. A proven professional, I have recommended her to several of my catalog clients.”
“Tanya has been a huge asset to Golfsmith providing outsourced management of our direct marketing efforts. She has handled everything from modeling/planning and list management to third party management, program execution and post-campaign analysis. Her experience in multi-channel marketing and specifically in direct marketing is fantastic. She is professional, experienced and collaborative in everything she does!”
“We have worked with Tanya on various direct mail cataloging campaigns. Tanya is amazing. I was seeking a turn-key consulting solution that would help us scale our consumer catalog efforts. Tanya has been critical to our success in developing our cataloging program, helping every step of the way with strategy, best practices, and costing efficiencies. She is a total pro, very detailed oriented, and really feels like a member of the team.”
I have worked closely with Tanya at two different companies, both managing catalog circulation and in data analysis. She is a rare gem and has been instrumental in helping grow my businesses. Tanya is organized, detail oriented and has strong critical analysis skills! She would be an asset for any organization looking to take their data mining the next level.
I’ve had the pleasure of working closely with Tanya over the last couple years as she has consulted on direct mail strategy. Tanya has been instrumental in aiding in the growth of direct mail as a channel and improving performance with each incremental mailing. She’s also provided direction and insight into using this channel as a prospecting and acquisition strategy. I would highly recommend Tanya to anyone looking for expertise in the direct mail space and guidance on building out strategy around the channel.