Catalog Marketing, Database Segmentation, Acquisition, Customer Contact Strategy, Circulation Planning
Catalog Strategy
Thinking about starting a catalog channel? Need help diagnosing an existing direct mail business? Whether you’re wondering how to conduct a hold-out test or make the switch to a lower page count, come talk to us about catalog consulting solutions. We work with B2B and B2C clients to solve their challenges and provide assistance and solutions in the following areas:
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- Develop integrated contact strategy across all channels
- Problem diagnosis and correction plan
- Assess current mailing approach and identify trends and opportunities
- One -year and five-year financial feasibility plans for new catalog businesses
- Catalog due diligence for mergers and acquisitions
- Develop hold-out tests to determine % of sales attributed to direct mail
- Create custom circulation strategies for marginal customers
- Catalog acquisition, retention, and reactivation strategies
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Circulation Planning
We provide comprehensive circulation management to support the day-to-day execution of each catalog mailing. After developing a detailed circulation plan and contact strategy, we perform the daily marketing tasks to help you execute the plan:
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- Apply RFM and other key variables to segment/code your file prior to mailing
- Project orders, forecast sales, calculate catalog breakeven
- Recommend and order prospecting lists for customer acquisition
- Manage relationships with list brokers and cooperative databases
- Create list of lists and coordinate incoming files
- Draft merge logic, oversee list hygiene and merge/purge process
- Create backend selects and QC output counts
- Develop printer instructions, QC versions, and inkjet messaging
- Complete loop by setting up matchback logic to run a response analysis report
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Custom Marketing Solutions
In addition to catalog strategy, catalog consulting, and circulation planning services, we also offer a large suite of custom marketing and data-related solutions through our Hansel Group Marketing Data Services division. From database hygiene and data analytics to interim marketing support, we help small to medium businesses leverage their data and translate customer insights into sales gains. Services include:
Data analytics for catalog, eCommerce, and retail companies
Data hygiene, deduping, and merge/purge services
Data consolidation for analysis purposes
Quick and affordable marketing database builds
Marketing dashboards
Short-term marketing projects
For more information about our custom marketing and data-related services, please contact us or visit Hansel Group Marketing’s Data Services website at the link below:
Client Analytic Dashboards
We provide our clients with interactive analytic dashboards to allow them to monitor their key metrics while also gaining deeper insight into their business.
