Catalog Marketing, Database Segmentation, Acquisition, Customer Contact Strategy, Circulation Planning
Thinking about launching a catalog, adding a new catalog title, testing smaller page counts or different formats such as postcards? We can help!
HGM Catalog Consulting provides comprehensive outsourced circulation management to support the day-to-day execution of catalogs and other direct mail.
Custom Marketing Solutions
From marketing dashboards to customer data analytics to interim marketing support, let’s connect about solutions and how we can help.
Thinking about starting a catalog channel? Need help diagnosing an existing direct mail business? Whether you’re wondering how to conduct a hold-out test or make the switch to a lower page count, come talk to us about catalog consulting solutions. We work with B2B and B2C clients to solve their challenges and provide assistance and solutions in the following areas:
- Develop integrated contact strategy across all channels
- Problem diagnosis and correction plan
- Assess current mailing approach and identify trends and opportunities
- One -year and five-year financial feasibility plans for new catalog businesses
- Catalog due diligence for mergers and acquisitions
- Develop hold-out tests to determine % of sales attributed to direct mail
- Create custom circulation strategies for marginal customers
- Catalog acquisition, retention, and reactivation strategies
Custom Marketing Solutions
In addition to catalog strategy, catalog consulting, and circulation planning services, we also offer a large suite of custom marketing and data-related solutions through our Hansel Group Marketing Data Services division. From database hygiene and data analytics to interim marketing support, we help small to medium businesses leverage their data and translate customer insights into sales gains. Services include:
Data analytics for catalog, eCommerce, and retail companies
Data hygiene, deduping, and merge/purge services
Data consolidation for analysis purposes
Quick and affordable marketing database builds
Short-term marketing projects
For more information about our custom marketing and data-related services, please contact us or visit Hansel Group Marketing’s Data Services website at the link below:
Client Analytic Dashboards
We provide our clients with interactive analytic dashboards to allow them to monitor their key metrics while also gaining deeper insight into their business.
About HGM Catalog Consulting
HGM Catalog Consulting is the catalog consulting services division of Hansel Group Marketing Inc. (www.hanselgroup.com). We help B2C and B2B companies leverage catalogs and other direct mail to drive traffic, generate sales, or acquire new customers, as part of an overall customer contact strategy. Clients appreciate our honest and unbiased feedback, excellent customer service, outstanding attention to detail, and competitive rates.
“I renewed Tanya’s contract right away; she more than paid for herself in the first few months of consulting with us! Tanya is a seasoned and thorough, strategic direct marketing expert who is conscientious, hard working and highly detail oriented. Tanya is also a wonderful educator, willing to explain each “best practice” step she makes to achieve measurable results.”Claudia Reed, Senior Vice President of Marketing, Weissman Designs for Dance
“Tanya is a true professional, extremely knowledgeable about database management and analyzing results. She is able to provide data and consultation to improve the direct marketing strategies of her customers to allow their direct mail to work smarter and reduce costs. She is extremely organized and has the ability to communicate with all layers of the direct mail chain. A proven professional, I have recommended her to several of my catalog clients.”Calvin Hicks, Progress Printing Plus
“Tanya is a true expert in all aspects of direct mail business from data hygiene to mail list segmentation, modeling, and post campaign measurement and analysis. Equipped with this well-rounded back ground and business acumen, Tanya can quickly uncover hidden opportunities for clients and translate overall long-term marketing strategy into annual and quarterly plans with agreed upon key performance indicators (e.g., revenue, ROI). Tanya has excellent work ethics, she always puts herself in client’s shoes. She makes actionable recommendations around continuous development of marketing campaigns to both increase retention rate and to acquire new customers in a cost effective way. Tanya is a great asset for any clients who wanted to improve ROI of the direct mail business.”Mu Hu, Director of CRM, Golfsmith International
“Tanya has been a huge asset to Golfsmith providing outsourced management of our direct marketing efforts. She has handled everything from modeling/planning and list management to third party management, program execution and post-campaign analysis. Her experience in multi-channel marketing and specifically in direct marketing is fantastic. She is professional, experienced and collaborative in everything she does!”Matt Corey, Senior VP of Marketing & Business Development, Golfsmith International
“Hansel Group Marketing’s catalog expertise played a key role in the Raider Image catalog mailings. Tanya’s strategic ideas, circulation tactics, and meticulous planning led to an effortless catalog launch and enabled us to maintain focus on our online operations during a very busy period of the year.”Mark Shearer, Director of Business Development, Oakland Raiders
“I hired Tanya to assist us in starting up a direct mail channel for two national brands, Claire Burke and Vitabath. She has been an outstanding contributor to our success. Tanya is very good at working behind the scenes to make sure all details are handled. She very rapidly gains a grasp of our strategic objectives and is always looking for opportunities we can use to reach our goals more quickly and more efficiently. She is highly organized, efficient, and insightful — we wouldn’t have gotten this far without her! I would highly recommend her for anyone looking to optimize or begin a multichannel marketing program.”Susan Baier, Multichannel Marketing Manager, Esscentual Brands
“It is with enthusiasm that I recommend Tanya. Even though she is an outside consultant, she operates like an integral part of our company, providing consistent, frequent communication and updates. She is accessible whenever we need her and the level of detail and organization that she puts into her work is impressive.”Chris Miller, Director of Marketing & Strategic Planning, Golfsmith International
“We highly recommend Tanya to any firm seeking a capable, experienced and conscientious Catalog/Direct Mail consultant. With her pre and post analytic skills she offered up the perspective we needed to proceed confidently with strategic decisions. We engaged Tanya for B2B and consumer direct campaigns and found her equally knowledgeable and adept in both arenas.”Geoff LaFond, President, Gallery Leather
“Tanya is an efficient and extremely knowledgable Catalog and Database Consultant who is very flexible and works with specific needs of the company. She really knows her way around Access database and went that extra mile to help me get specific analytics I needed. I felt like I was in the hands of an expert and could rely on her knowledge, she presented us with information we weren’t aware we needed to know.”Amy Popplewell, Brand Ambassador, The Olive Press
“We have worked with Tanya on various direct mail cataloging campaigns. Tanya is amazing. I was seeking a turn-key consulting solution that would help us scale our consumer catalog efforts. Tanya has been critical to our success in developing our cataloging program, helping every step of the way with strategy, best practices, and costing efficiencies. She is a total pro, very detailed oriented, and really feels like a member of the team.”Jay Hampton, CMO, Cotopaxi
Contact Us – We’d Love to Hear From You!
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