Marketing Trends We’re Watching
There’s a marketing trend underway that’s worth watching and trying if you’re looking to grow brand awareness and acquire new customers. It’s called micro influencer marketing. It can provide a new and valuable source for customer acquisition. Micro influencer marketing represents a way to work with small, but more authentic, influencers. Even Amazon.com just started a beta program recruiting them, according to TechCrunch. Read more.
Who Should Try Micro Influencer Marketing?
Is your company finding that customer acquisition is slowing down? Have you been using pay-per-click (PPC) campaigns and finding them getting more expensive and competitive? Perhaps it’s time to find other sources for your customer acquisition program.
Who Are They?
Micro influencers have smaller numbers of social media followers but they might be more effective and believable to other consumers than someone who has a much larger blog or Instagram following. They tend to specialize in one area or category of products or services. They may be closely tied with a specific demographic group.
One group that caught our eye is millennial female influencers who are very active on Instagram or YouTube. Mixed in with the big names, they are many women ages 18-34 who might command 2,000+ social followers but they have both lifestyle and brand affiliations worth following. They have built a dedicated and highly engaged fan base. They are not (yet) a big name themselves and their passions tend to be in categories like travel, health and beauty.
Looking for more examples? Here is a case study about a growing brand with a similar young, female demographic called E.L.F. Beauty.
Clients often rely on us to highlight trends that they need to know about. A catalog consultant works with multiple catalog brands and gets to see all of the activity, tests, and innovations across a variety of merchandise categories.
At Hansel Group Marketing, our goal is to be a valuable member of your team! We help brainstorm and keep our clients up-to-date on the latest industry innovations. We support digital marketing and merchant teams with a variety of consulting services either on a project basis or monthly retainer. Contact us today for support getting started!
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